June Roundup: Meritocracy Over Stance

Focus on your craft, not your opinion.

We all know a memer, right?

You know, that person in your social networking sphere who creates or shares endless online memes around their political and philosophical opinions. It’s endless, and the “memers” in our lives are relentless. 

By the way, is “memer” a word? It should be.

Anyway, this topic has seeped it’s way from personal accounts (and your crazy family members) into businesses.  Not specifically the memes, but the need for every business to speak up or speak out on every subject. 

This is a hot-button topic. 

I wonder to myself — is it necessary for every business to take a stance on every subject?

Businesses absolutely have influence and should use their influence for good. They should speak out when they feel led and back up their words with meaningful action. 

However, I don’t believe every business should obsess over making bold statements on topics outside of their business’ expertise.

We’re seeing that frequently, nowadays. 

Fisheye Marketing is a Christian-based company.  So we look at the life of Jesus to model the behaviors we want to push into this world. 

Perhaps you’ve heard this quote:

Our nation and world are in difficult places right now. 

We don’t need to write ad nauseum about the challenges facing today’s people. Widespread sickness, racial and class inequities, police brutality, and political strife — it all seems too much to handle.

But as you look at your business, will you make the world a better place by sharing your opinions endlessly, or by offering the best product or service possible to your customers?

There are issues that require your public support.

There are also issues that need you to work to solve that problem internally for your business, without public praise or criticism. 

Speak out when you feel conviction — otherwise, put your head down, focus, and make the world a better place by sharing your superpower.