Last week, the Fisheye team was working on a video shoot with one of our wonderful partners. 

As conversations tend to do, we got a bit off track, and a member of our partner’s team shared quite a bit of details about his garden. 

It turns out, gardening is a common hobby among many of us, and this led to a great conversation about gardening philosophies and updates. 

If you’re a gardener, you know that springtime is a very exciting and crucial season. Plans that were drafted throughout the fall and winter can finally be implemented. Seeds are purchased, and the process begins all over again.

As the saying goes, “April showers bring May flowers.” Although a simple idea about gardening, it’s true. 

This is true literally, of course, but also figuratively. The rain sustains the plants to flower later. The glum days you may experience now bring beauty later in the year. 

In our lives, we tend to want to avoid rainy days. They’re gloomy, and keep us from enjoying our favorite outdoor activities. But ultimately, they pay off in the future.

The same principle applies to business, marketing, or whatever else you’re trying to accomplish. For us in marketing, this appears in the form of strategy.

Sure, just making fun videos and writing blogs may be the exciting part. But the tedious strategy built in the beginning is what allows the marketing plans to flourish in the end.

Embracing the rain now will inevitably result in success later.

After all, the flowers can’t bloom without the water. 

This is one of many, but I can’t tell you how many life lessons I’ve learned from gardening. 

This year, I sowed my seeds in March. Now, you may be thinking, March in South Dakota is barely spring! How does that work?

For me, it involves a process of starting seeds in soil and small cups, combined with some time under a grow light.

Would it be tempting to put off this tedious process? Sure.

Would it be easier to just purchase plants later in the season? Absolutely. 

But I know that the seeds I sow earlier will make me a better gardener, and give my plants a better chance. Similarly, we can say the same about our personal practices.

Dedication to disciplined habits in the present will lead to a great harvest in the future.

You reap what you sow, right? 

So whatever sowing seeds might be for you, I encourage you to take that first step. 

Put the time in early. 

As this pertains to marketing, think about the message you want to share and the story you want to tell. It’s probably going to require brainpower and meditation to flesh this out.

Identifying yourself as a leader may unveil itself as a long road of travel, but trust the process and sow early.

Our lesson: Endure the rainy days, and you’ll be guaranteed a bountiful harvest in the future.